Maasdijk, the Netherlands — April 17th 2024. BOAL Group, a high-end manufacturer of greenhouse and solar solutions, is pleased to announce the appointment of Edwin van den Berg as its new Chief Executive Officer effective May 1st. Van den Berg will be taking over from Adri Pols, who has decided to step down after a commendable tenure.

17 | 04 | 2024

Van den Berg brings to BOAL Group a rich background with extensive experience in the manufacturing and construction sectors. After earning his degree in Technical Business Administration from Eindhoven University of Technology, Van den Berg built a notable career primarily in the construction industry. Most recently, he served as the CEO of Outdoor Life Group NV, a Parcom portfolio company that specialises in production and distribution of garden wood and garden sheds.

“We are delighted that Edwin will be joining BOAL as the new CEO”, says Ronald Boers, Chairman of the BOAL Group. ”We believe that his extensive industry experience and his forward thinking approach will add significant value to the BOAL Group as the company continues on its journey to be a leader in horticulture and solar solutions, with our inhouse aluminium extrusion capabilities.

At the same time we want to express our sincere gratitude towards Adri for his exemplary leadership and unwavering dedication during his service at BOAL. While we are saddened by his departure, we respect his personal choice and we wish him all the best for his future endeavours.”

Since Pols joined BOAL Group in January 2021, the introduction of a new vision and the implementation of the underlying strategy laid the foundation for future growth and success. An example is the integration of the various acquisitions into the BOAL Group as part of the buy and build strategy. The diversification into the solar industry and the recent establishment of a foothold in China provide significant additional resilience for the Group. And BOAL's commitment to sustainable practices has yielded impressive results, securing the company a top 1% ESG rating by Morningstar Sustainalytics for two years running. "Leading BOAL Group has been a profound honor, and I am immensely proud of what we have achieved as a team," Pols remarked. "I am fully confident in Edwin's abilities and foresight, and I am certain that the company will continue to flourish under his leadership."

Edwin expressed his enthusiasm about his new role, saying, "I am honored to join BOAL Group and I am eager to build on the strong foundation laid by Adri and the team. Together, we will continue to serve our global customer base and grow our company, while staying true to our purpose of helping to feed and power the growing population. The underlying fundamentals supporting our horticulture and solar businesses are indisputable and BOAL Group is in a prime position to lead the way in these markets."

BOAL Group welcomes Edwin van den Berg while extending its gratitude towards Adri Pols for his leadership and commitment.

For inquiries, please contact: Welmoet Lugt, Group Marketing & Communications Director,, +31 6 2097 2664.